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1. Get more traffic Some domain names carry traffic by themselves. For example, the domain name 360.com was not the domain name of 360 company before, but many people will visit it directly, which brings a lot of traffic to it. After such a domain name establishes a website, it can attract more traffic, and it can also retrieve the lost traffic. Therefore, a good domain name can bring traffic and save huge advertising costs.
2. Favorable brand promotion A good domain name can allow customers to quickly remember and find you, making promotion more effective. In the competition among the major portals Weibo, Sina's acquisition of weibo.com and weibo series suffix domain names is an extremely successful case. Weibo.com makes netizens feel that "Weibo" is "Sina Weibo". Due to the advantages of the domain name itself, other Weibo websites are far behind.
3. Attract repeat rate and inspire potential customers A good domain name is a symbol of corporate strength. If the domain name is concise, easy to remember, and consistent with the company name or brand, customers will remember it deeply. A good domain name can attract more repeats and inspire more potential customers. It's like when you mention Baidu, you will think of its domain name as baidu.com. Qihoo 360, its domain name is 360.com. Jingdong, its domain name is jd.com. Taobao, its domain name is taobao.com. Xiaomi, its domain name is mi.com. Western Digital, its domain name is west.cn.
4. Create brand value A domain name is by no means just a simple web address. For companies with a long-term vision, determining an excellent domain name before operating a website is crucial to future marketing, product marketing, and the establishment of corporate branding. An excellent domain name is a weapon for enterprises to gain a lasting advantage in market competition. For example, JD.com has spent huge sums of money to acquire jd.com. Compared with its original 360buy, the brand improvement brought by it is not comparable to 30 million.